As we all know, SEO is one of the most critical aspects of digital marketing, and it can make or break an online business.
Educational institutions are no exception to this rule. Many schools offer scholarships to attract students, and search engine rankings play an ever-increasing role in their success.
If a school’s rankings aren’t high enough, even if they have a positive reputation on other platforms like social media and niche blogs, then their existence Google may be negligible. Therefore, potential students will never find them online. You need to employ professional SEO services for education in your institution.
Here are 10 educational SEO strategies to increase student enrolment in 2023-
- Run Paid Ads
Getting listed at the top of Google’s search results is no longer a matter of having the best website. Most schools will have done this already, so they need to compete using paid adverts. Using keywords, schools can find out how much it costs per click to get an advert at the top of search results for specific keywords. It may not be as effective as organic rankings, but it will help schools gain traffic for free when potential applicants type in relevant search terms into Google.
- Establish the Pain Points of Target Parents
Parents often spend hours researching online before choosing a school for their children. It can be frustrating and time-consuming, so they often search for online education guides. With this in mind, schools should pay attention to guest blogging on relevant schools and blogs and establishing the pain points of potential parents via newsletters.
It will position schools as experts in the field of education, and your visitors can spend all day reading about what you have to offer in areas like finance or admissions instead of going to other websites.
- Harness Student Motivation
There is no point in having a great website if students can’t find out how they can apply. Therefore schools should build up their social media profiles and blogs and build a blog relevant to parents’ areas of interest. It will help students see the benefits of applying to your school rather than other websites.
- Create an Online Community
Schools should create an online community that can increase communication between teachers, staff and students. This will give parents an idea about the dedication shown by the staff, as well as provide useful information for students. You could employ the services of a reputable SEO company to do this.
- Use Storytelling as a Tool
High-quality photos and stories in a well-designed blog or website can make all the difference. A story that features a low-income student using your business to achieve their dreams will encourage people to apply from areas you might not have considered before.
- Use Reviews to Improve Rankings
There is always a risk with reviews, but you should be willing to take it when it comes to educational applications. By hosting reviews for potential students and parents, the school can build credibility with credibility. Indeed, there is always the risk of receiving a negative review, but these are often easy enough to resolve, and bad reviews can help your school’s rankings and reputation in Google searches.
- Show Social Proof
By posting photos of testimonials from satisfied customers or graduates, schools can begin to build up their reputation in search engines.
- Use the ‘best’ words for a Keyword
By using the word best in a sentence such as ‘we offer the best school in all areas of education, schools can begin to appear on top when potential parents type relevant keywords into Google. However, this strategy is no guarantee of success and will depend on the quality of your website, social media profiles, and your students before they graduate. Also, competitor research is an aspect that can help you stand out from the crowd. Make sure you spend a lot of time researching and comparing different sites with decent rankings to review which keywords they are using to get excellent traffic.
- Allow Student Engagement
Inviting students to post on your blog or social media profiles can go a long way toward building up your school’s reputation. It will also encourage your students to use your services and their blog or social media profiles to share their experiences with friends.
- Use Keyword Research Efficiently
Educational keywords are often a dull topic for most businesses. Still, schools can determine what words will be the most popular once potential parents decide on an education level and grade- it can be used to improve site pages and post titles and blog content.
In conclusion, the result of these strategies is that schools will begin to rank higher in Google when potential applicants search for “schools”, “graduation” or similar related terms.
Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.