Saturday Dec 09, 2023

Amazon Product Sales Statistics you must know

The Amazon marketplace is a place where buyers come looking for something and sellers go to sell their products. The competition is growing by the day (more than 2 million third-party sellers). As a result, sellers have to be on their toes every second. They have to make sure that they are ready with all the necessary tools to ensure that their product listings are perfect and effective.

Over the years, Amazon has evolved as a platform. It has witnessed changes in its policies, procedures, and rules. Therefore, it’s crucial for merchants to keep themselves updated with the latest Amazon product sales statistics. Having Amazon sales statistics information at hand can help you get an insight into what you’re up against.

Amazon Product Statistics

The number of products that are listed on Amazon is growing by the day. With this, the competition is only going to get tougher. Therefore, it’s important for sellers to keep up with the pace and be aware of all the latest trends in this field. If you want your business to stay afloat, then having some basic knowledge about your competitors can come in handy

Amazon Seller Statistics

Here are Amazon seller statistics has over 2 million sellers, out of which 445,000 are Third-party sellers.

Coming to the United States, there are more than 840,000 sellers on

Out of the 2 million+ active sellers, 1 million are small and medium enterprises (SMEs).

The most popular products sold on Amazon lie in the following categories: Home & Kitchen, Clothing & Accessories, Electronics, Beauty & Health and Sports & Outdoors.

Talking about the countries from which sellers are selling on Amazon, 59% are from the US and 41% are from other countries.

Amazon Marketplace Statistics

The number of third-party sellers on Amazon’s marketplace is growing by almost 50% year-over-year (YOY).

As per a report by Feedvisor, around 80% of the customers have purchased a product from a third-party seller.

70% of all unit sales on Amazon come from third-party sellers only. If you include first-party vendors like Amazon itself, then it accounts for nearly 80%.

Sales Statistics for Amazon products

Amazon is an online marketplace that deals with the distribution and sale of products from different manufacturers. Amazon host a wide range of product categories, sub-categories and brands for both its private label and non-private label items.

This makes it an ideal platform for both small scale and large scale producers to sell their goods to consumers across the globe. For instance, if you’re based in Asia but want to sell your goods to a market in Europe, you can do so through Amazon FBA by shipping your products directly to Amazon warehouses located in the region.

The most important thing is to ensure that you have identified the right product category on which to focus on when selling your items. This will enable you to come up with a niche that will be profitable and less competitive. The following are some of the top product categories on Amazon that give sellers the best opportunity of making maximum sales:

Electronics (including cameras, drones, headphones and gaming consoles)

Books (fiction and nonfiction)

Toys (including building toys, puzzles and board games)

Miscellaneous (including beauty products, kitchenware, sporting goods among others).a

Back to Top